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pp. xxx 402. “In Civilization: The West and the Rest, acclaimed historian Niall Ferguson argues that, beginning in the fifteenth century, the West developed six powerful new concepts that the Rest lacked: competition, science, the rule of law, modern medicine, consumerism, and the work ethic. These were the ?killer applications? that allowed the West to leap ahead of the Rest; opening global trade routes, exploiting new scientific knowledge, evolving representative government, more than doubling life expectancy, unleashing the industrial revolution, and hugely increasing human productivity. Civilization shows exactly how a dozen Western empires came to control three-fifths of mankind and four-fifths of the world economy.”