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pp. 257, notes, reference, index. . “Lucky numbers. Magic rituals. Wade Bogg’s obsessive eccentricities before each game. Astrology and the White House. Modern buildings without the ’13th’ floor. The lure of the ‘X-Files’ and Steven King. Although we live in a technologically advanced society, superstition is as widespread as it has ever been. Far from limited to athletes and actors, superstitious beliefs are common among people of all occupations and every educational and income level. Why is superstitious behaviour so prevelant? How is this behaviour established and maintained? Is there a superstitious personality? How do otherwise rational people come to put their faith in such ephemera?”