Description

pp. 196, includes 442 color photographs. “Billboards are very much a part of our lives, demanding attention wherever we go. The billboard is perhaps the most difficult medium for advertising. Its message must reach a person travelling at 60 miles an hour or more, allowing only about four seconds to get the point across. ‘Gotcha! The Art of the Billboard’ presents some of the best billboards submitted by advertising agencies and design studios from England, Europe, Australia, New Zealand, the Far East and North America. Works selected are arranged here by subject that include public services; consumer products and services; entertainment, recreation and leisure; financial institution; newspapers; and many more. This excellent sampling of billboards is ideal reference as well as entertainment for all of us who at one time or another have been gotcha-ed!”