Description

pp. 254, “In the Super Bowl of the airline industry, there are two opposing sides: Airbus of Europe versus Boeing of America. Both sides have only one goal—to become the world’s leading aircraft maker. This is the remarkable account of Airbus’ launch of the largest passenger plane ever to fly, and how they risked everything in a heavyweight contest where the money is staggering and the political stakes are high. The Airbus A380 will be a monster above the clouds with gyms, a nightclub in the sky, and a 550 passenger capacity, versus Boeing’s super-efficient long distance Dreamliner’s 200-350. Will the A380 super-jumbo succeed when it is launched in 2006? With Boeing determined that it will fail, the stakes are high. This amazing story of rivalry and risk is a fascinating insight to both Airbus and Boeing, as they take their steps to take off.”