Description

pp. 240, “What a response! I anticipated a big success in 1998 when I discovered and published the original collection of the Wizard’s letters to his clients, but what has happened since then has surprised even me. The Wizard of Ads was named Business Book of the Year and has sold thousands and thousands of copies. Roy H. Williams’s (a.k.a. the Wizard) second book, in the fall of 1999, was a #1 Wall Street Journal and New York Times business bestseller and reached a far larger audience. In this book I have been able to persuade the Wizard to share the secrets that he teaches at his renowned Academy. Over the last few years, people from the world’s largest corporations, universities, publications, and advertising agencies have traveled to Buda, Texas, to spend a few days with the Wizard. From Procter and Gamble to the University of Michigan, from USA Today to J. Walter Thompson, CEOs, professors, columnists, and account executives have learned from the Wizard. “